What We Do
At Isserman Consulting, we partner with our clients to design and execute comprehensive marketing strategies that build strong brands and drive corporate growth.
Our Approach
We don’t consider ourselves a typical marketing strategy firm. Our inclusive approach to project management stems from our entrepreneurial spirit, our passion for launching innovative and creative marketing initiatives, and our drive for delivering measureable results.
Our work focuses around a diverse set of enterprises within the life science, consumer products and technology industries.
As a boutique firm, we are flexible and can fit any budget. Whether you have access to private equity, venture capital or angel investor sponsorship, we can help. Additionally, for those who are in the pre-seed stages of financing, we may consider offering our services in exchange for equity-based compensation.
Our Services
Product Commercialization
Bringing a product from concept to market can be one of the greatest challenges any company can undertake. We are here to help.
We have assisted companies with bringing new products to market that have sold through the leading food, drug and mass retailers, including CVS, Walgreens and Rite Aid, and through physician offices across the United States. Whether you are developing a life science, consumer or technology product, we can provide the commercialization expertise to help you achieve your vision. |
Brand Strategy
We work with our clients to build strong brands. From traditional and online marketing to market landscape assessment and positioning research, we provide the information and strategies that allow our clients’ brands to stand out amongst the crowd.
Additional areas of our branding expertise include:
- Marketing Collateral Design and Development
- Packaging Design
- Creative Management
|
Corporate Communications
A positive corporate brand begins with an effective corporate communications plan. Over the years, we have worked with public and private companies to design and execute corporate communication strategies that build brand awareness and ensure the efficient and timely dissemination of news and information.
Our corporate communications specialties include:
- Corporate Identity Development and Management
- Securities and Exchange Commission (SEC) Regulations Pertaining to Corporate Communications
- Press Release Creation and Distribution
- Internal/External Stakeholder Communications Management
|
Public Relations
We enjoy sharing inspiring stories about our clients and their products. Because of this, many have been featured across a wide range of media outlets, including the Washington Post, Associated Press, Reuters, NPR, Fox News, BBC, CNN, and Discovery Channel, just to name a few.
|
Web Development
For over 10 years, we have provided our clients with extensive web strategy and development solutions. From corporate websites to multinational e-commerce platforms, we can architect and execute even your most complex online projects.
Additional areas of our web development expertise include:
- Search Engine Optimization
- Search Engine Marketing
- Professional Blog Development and Management
|
Strategic Sales and Distribution
We love helping our clients grow and expand. Our extensive network of sales professionals provides us with access to the leading retailers and medical products distributors across the United States and around the World. By leveraging these connections, we are able to support the growth of our clients by helping them enter new territories and countries that were previously out of reach. |
|
Our recent projects have included:
- Leading market innovation and commercialization for novel human and veterinary drugs
- Managing corporate communications within the SEC regulatory environment
- Building positive brand equity through media outreach
- Developing brand strategy for consumer products
- Designing corporate identity for start-ups
- Creating marketing collateral for new products
- Driving corporate growth through the expansion of strategic sales and distribution channels
- Launching over-the-counter (OTC) drugs through national food, drug and mass (FDM) retailers and medical distributors
- Facilitating contract manufacturing within the FDA regulatory environment
- Managing packaging design and raw materials sourcing for consumer health products
- Researching out-licensing opportunities for national and international market expansion
- Architecting design and managing development of innovative social media platform
- Performing market landscape assessment and positioning research to define and implement core business strategies
|
|
